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The analytical capability that was once reserved for large enterprises has now permeated the world of Small to Medium Businesses (SMBs) and provided a solid foundation of visibility into what really matters to these companies. Aberdeen’s research shows a marked uptake in the use of Business Intelligence (BI) solutions in the SMB market in Retail over the past year. Based on feedback from almost 650 end-user organizations, this report serves as a roadmap for Retail SMBs looking to improve their analytical capability and achieve Best-in-Class performance through the deployment of BI.
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