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This document is intended for Marketing Professionals that are embarking on a project to implement “digital asset management” software. If you are new to the topic and think you need a “DAM” system, this guide is designed to help you get started. The assumption is that you are involved in leading the effort. One over-riding truism is that a successful implementation of Digital Asset Management will be heavily based on human – not just technical factors. Download this guide to learn more! |
