In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.

However, organizations are fighting back — and winning. Through implementation of a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how :

• Automating tasks and improving data quality would increase sales staff satisfaction and productivity
• B2B organizations struggle with bad data
• More organizations are investing in B2B sales and marketing intelligence solutions

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