Yet many are at a disadvantage because they lack timely insight into enterprise-wide performance. Without comprehensive knowledge of their customers, products and markets, they struggle to quickly identify and resolve problems, respond to needs and seize opportunities. SMEs need confidence to act boldly on business intelligence and take advantage of business opportunities. In fact, SMB Group's 2010 Small and Medium Businesses Routes to Market Study revealed that small and medium businesses consider "getting better insights out of the data they already have" their highest technology priority. The key is to better understand all facets of the business and to enable data-driven decision-making as events unfold. Request Free! |