Leading-edge organizations have discovered that fun can--and does--translate into bottom line success. By harnessing the power of fun, companies find they can better retain employees and customers, motivate teams, improve productivity, increase innovation, and create a sense of community.

Leslie Yerkes details precisely how eleven successful companies--including Southwest Airlines, Pike Place Fish, Isle of Capri Casinos, EmployEase, and Prudential--have integrated fun into the normal course of business.