B2B Commerce: Going Beyond Online Purchasing

The Business-to-Business (B2B) buyer of yesteryear is long gone. With large global ecommerce brands, such as Amazon, Google, eBay and Alibaba, transforming the online B2B space, businesses have no time to spare to develop and improve their B2B commerce experience. If you’re not taking steps to bring your business online, you’ll be left behind. If you launched your website years ago, you must move beyond first and second generation technology and innovate the buying experience to support your customers’ expectations.

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