Immersive Media Creates New Opportunities for Experiential Branding, Advertising, and Promotional Initiatives

Virtual Reality (VR), along with Augmented Reality (AR), promise tremendous opportunities and exponential growth. Filmmakers and game developers are using these new mediums to create immersive experiences that let audiences actively participate in the content. Because of this, technology companies are creating new devices and platforms that audiences and gamers can use to engage in those experiences. This new format of engagement offers plenty of opportunity for brands and advertisers to use VR and AR to interactively and creatively connect with their customers.

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