Blueprint for a Subscriber-Centric OTT Video Business

While perhaps seeming simple at first glance, implementing the OTT Video 2.0 strategy has considerable implications on your current media infrastructure and business processes. This blueprint, based on best practices that Zuora has arrived at working with leading media companies, attempts to highlight the five key areas for you to consider when developing or transitioning to a subscriber-centric OTT Video 2.0 platform:
  • Pricing, Packaging and Marketing
  • Subscriber Management & Support
  • Commerce, Billing, Finance
  • Multi-screen Video Fulfillment
  • Reporting and Analytics
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