How to Align Your Content Campaign Strategy with Your Lead Generation Goals

Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are still struggling to connect...
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How to Align Your Content Campaign Strategy with Your Lead Generation Goals

Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are still struggling to connect...
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The 12 Most Important Ways to Get Return on Relationship

If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include...
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Case Study – Self Funding Marketing Campaign

Building a team that can execute with discipline, creativity and grit is not as easy as it seems. Finding and implementing the right tools (without getting distracted by all the shiny objects in the...
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Why Your HR Team Will Love You for Outsourcing Your Customer Service

The procurement process for seeking an outsourced contact center is naturally focused on the tangible functionalities, capacities, competencies and capabilities of a potential vendor. These factors are...
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Content Marketing Platform Evaluator’s Guide

If you’re evaluating content marketing platforms, this eBook will help pair your needs with the right features. Find out how: Hundreds of pieces of content can be efficiently produced using...
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