Venta Social en Las Ventas B2B

Tu equipo de ventas también debe serlo. ¿Cuentas con las tácticas, herramientas y formación necesarias para aprovechar las redes sociales y lograr el éxito en tus ventas?Construye tu embudo de ventas...
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Enabling the Business with Social Relationship Platforms

This white paper from HootSuite and CIO.com shares survey results gathered from over 100 senior IT leaders on addressing the challenges presented by social media, and explores the use of social relationship...
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Turning Insight Into Action: The Journey to Social Media Intelligence

This white paper will define the three stages of the enterprise journey to social media intelligence and highlight how integrating social media across the enterprise with a Social Relationship Platform...
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Georgetown University Master of Professional Studies in Systems Engineering Management

In systems engineering, nothing is as straightforward as it seems — including your career path. Georgetown University's Systems Engineering Management master's degree program takes the guesswork...
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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers–Free Sample Chapter

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands....
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals–Free Sample Chapter

60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives...
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