Georgetown University Master of Professional Studies in Systems Engineering Management

In systems engineering, nothing is as straightforward as it seems — including your career path. Georgetown University's Systems Engineering Management master's degree program takes the guesswork...
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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers–Free Sample Chapter

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands....
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals–Free Sample Chapter

60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives...
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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force–Free Sample Chapter

This weapon is far more trusted and influential than banners or billboards, search-engine marketing or sales promotions, rebates or retargeting. In fact, it’s 10 times more effective than any...
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3 Businesses Share Why They Chose Citrix XenDesktop over VMware View

When evaluating which app and desktop virtualization solution you should adopt, it is important to start your comparison using information you can trust.Request Free!
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IBM SmartCloud Desktop Infrastructure

This anytime, anywhere “bring-your-own-device” (BYOD) mindset poses a dilemma for organizations. If these challenges sound familiar to you, read this solution brief to learn how IBM® SmartCloud™...
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